The product idea has been developed, the first prototypes have been tested, and now your product is about to be launched on the market. But now you are faced with the question: What product information is necessary for a legally compliant market entry? This article discusses what information, labels and symbols are necessary for.
1. Product name
First and foremost, you should think of a precise name for your product. This name should clearly differentiate your product from your competitors and stick in the minds of potential customers. Ideally, the product name should already represent your unique selling points. The customer journey begins with your product name. A concise name allows customers to identify more with your brand and understand your vision more easily. If customers already have a clear idea of your concept from the product name, your success on the market will increase enormously. If potential customers are left with too many questions, they will abandon the product.
